A photo of different types of media symbols in a yellow half circle.

Process Post #11: Transmedia Integration

This process post was intended for Week 12, November 29, 2022.

Am I doing this transmedia integration stuff right? I do have two social media accounts as an extension of my current website. So I think I am on the right track? According to the blog, “Pokemon as Transmedia Storytelling” from Kevinbrittenylauren.wordpress.com (2013) with words from Henry Jenkins, “Transmedia storytelling is a process. Elements of a fiction get dispersed across multiple media for the purpose of creating a coordinated entertainment experience” (Jenkins, 2009). While transmedia integration does not directly mean social media integration—that’s the way I’m going to interpret it for this process post.

After reading the Pokemon blog, I had a good idea of what transmedia integration was— simply put, it is creating something that can be translated across different forms of media such as magazines, movies, tv shows or even a video game—these were things I knew weren’t really possible for my TessDrives site. Something that is possible for the website is the social media aspect of it. Currently my website translates across two different social media sites, YouTube and TikTok. In a way, you could say I’m on the right track?

My YouTube channel currently has a total of 1,327 views and my TikTok currently has a total of 1093 views. These are some pretty impressive numbers given the amount of subscribers and followers I have across both platforms. If I have to be honest, I did start my YouTube channel much before this Pub 101 class started but the TikTok account was actually created during the first week of class—so I am definitely impressed with the latter.

If this class were to extend longer, I would definitely work on establishing TessDrives as a recognizable username that translates across all social media platforms. Those who prefer longer educational videos would turn to YouTube, those who prefer shorter videos would go to TikTok, and those who prefer looking at photos of my Tesla would go to Instagram. I believe this would be an effective way to capture a larger audience with different types of preferences.

Featured photo from: B. Tenderich (2015). Transmedia Branding vs. Integrated Marketing: What’s the Difference? LinkedIn. Retrieved from: https://www.linkedin.com/pulse/transmedia-branding-vs-integrated-marketing-whats-burghardt-tenderich


POKEMON AS TRANSMEDIA STORYTELLING (2013). Retrieved from: https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/

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